Rory Sutherland, the VP Chairman at Ogilvy, delivered this intriguing speech at TED Global 2009 about the perception of value of tangible objects and how it can be manipulated with a few “protons and neurons.”
I can’t wait to see him speak at the TED Salon in April!
2 Comments
I’ll trade places with you…looking good lewis
That was GREAT! Particularly liked the potatoes and veil examples.