We all want to be young

This short documentary provides the results of recently consumer trend research on Generation Y conducted by BOX1824. It is interesting to see how our generation has come to be defined and valued by society and markerters alike. I also appreciate the footage used in this film, which includes recent clips of some of my favorite ads (Levi’s Dangerous Liaison), movies (Bridget Bardot in And God Created Woman), songs (Nena’s 99 Luft Balons), festival footage (Coachella 2010), viral videos (Double Rainbow!) and more. Just try not to let the fact that you are no longer ‘young’ deter you from enjoying the film!

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