TED Salon, London

The latest TED Salon, held in London on November 2, was organized with the support of friends at frog design, and hosted by Bruno Giussani, the TED European director. This session, themed “Re-framing,”  featured twelve speakers, and attracted the sort of diverse, intellectual audience, one would expect of a TED event. Highlights included Jon Kolko, a principal designer at Frog, who talked about the role of personality in creativity; Michael Pawlyn, an architect specializing in sustainability and biomimicry, who discussed how to build more efficiently using nature as tool and source of inspiration; Martin Jacques, author of the book When China Rules the World: The End of the Western World and the Birth of a New Global Order, provided fascinating insights into the PRC; Thomas Thwaites‘s hilarious tale of how to make a toaster from scratch; Matthew May, whose forthcoming book The Shibumi Strategy: A Powerful Way to Create Meaningful Change introduced us to the Japanese design concept of shibumi, which is the ability to achieve the maximum effect with the minimum of means; and a brilliant speech by Sarah Churchwell, who discussed research on the year 1922 for a book about F. Scott Fitzgerald, and the similarities she discovered in modern day celebrity culture.

A great recap of the event can be found at the frog blog: Re-Framing in London. More information can be found at the TEDblog: Re-Framing: The TEDSalon in London

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